# Ustam > Ustam is an AI sales and customer support platform for Shopify merchants, > combining an AI commerce team with a unified omnichannel inbox. It helps > merchants sell and support customers across Shopify storefront chat, > WhatsApp Business, Facebook Messenger, and Instagram DMs. Ustam requires a Shopify store. It is designed around each merchant's catalog and customer conversations. Key facts: - Channels: Shopify storefront chat, WhatsApp Business, Facebook Messenger, and Instagram DMs. - AI assistants use each merchant's catalog, policies, store content, and customer context to provide relevant answers and assistance. - AI can recommend products, answer store questions, provide order information, help customers manage their cart on the storefront, and capture leads. - Cart in chat works on storefront chat only — not WhatsApp, Messenger, or Instagram DMs. - Staff can take over conversations at any time (Starter and above). - AI conversation summaries, reply suggestions, and conversation translation are available on plans with conversation assistance (Starter and above). - Staff can manage and reply to conversations from the web dashboard or native iOS and Android apps. - Ustam supports English, Turkish, Spanish, German, Japanese, Azerbaijani, Portuguese (Brazil), French, Dutch, and Italian for its UI and AI conversations. - URLs in this file use the English version of each page. Localized homepages use https://ustam.ai/{locale} (for example /tr, /es). Other marketing pages use translated path segments; the full set is in the sitemap. - Pricing is based on active customers. A customer counts once per billing month when they start a conversation; additional chats, messages, or storefront visits from the same customer do not count again. Current monthly pricing in USD: - Free: $0 - 10 active customers - Starter: $15 - 100 active customers - Professional: $100 - 500 active customers - Enterprise: $500 - 2,000 active customers, then $15 per additional 100 active customers ## Product - [Homepage](https://ustam.ai/): Overview of Ustam's AI sales, support, and omnichannel communication platform for Shopify merchants. - [Why Ustam](https://ustam.ai/ai-commerce-team): Explains how Ustam works as an AI commerce team with the merchant's staff—understanding customer intent, helping more customers across channels, speeding up team replies, and turning customer activity into better service. - [Features](https://ustam.ai/features): Overview of Ustam's sales, support, chat, AI team, and platform capabilities. - [Security](https://ustam.ai/security): Information about Ustam's security, privacy, data handling, and infrastructure practices. - [Pricing](https://ustam.ai/pricing): Current plans, active-customer limits, and pricing. ## Support - [Order tracking](https://ustam.ai/features/order-tracking): Helps customers access order, shipping, and tracking information during conversations. - [Live customer context](https://ustam.ai/features/live-customer-context): Shows AI and staff the shopper's pages, cart, and recent orders during storefront chat. - [Unified contact](https://ustam.ai/features/unified-contact): Connects supported-channel conversations to the same customer profile. - [Store knowledge](https://ustam.ai/features/store-knowledge): Answers questions from merchant policies, FAQs, store content, and other business information. ## Sell - [Product recommendations](https://ustam.ai/features/product-recommendations): Recommends products based on customer intent, preferences, and store context. - [Cart in chat](https://ustam.ai/features/cart-in-chat): Adds, updates, or removes cart items from storefront chat (website only). - [Shipping quotes](https://ustam.ai/features/shipping-quotes): Quotes live Shopify shipping rates (including carrier rates) for a destination in chat. - [Lead capture](https://ustam.ai/features/lead-capture): Captures customer contact information shared during conversations. ## Chat - [Chat branding](https://ustam.ai/features/chat-branding): Customizes the storefront chat experience to match the merchant's brand. - [AI scheduling](https://ustam.ai/features/ai-scheduling): Controls when AI assistance is available to customers. - [Chat bubble scheduling](https://ustam.ai/features/chat-bubble-scheduling): Controls when storefront chat and contact-channel options are shown. ## Human handover - [Human handover & takeover](https://ustam.ai/features/human-takeover): Lets staff take control of an AI-assisted conversation at any time (Starter and above). - [Conversation summary](https://ustam.ai/features/conversation-summary): Generates concise conversation summaries for staff (Starter and above). - [Suggest reply](https://ustam.ai/features/suggest-reply): Generates context-aware reply suggestions for staff (Starter and above). - [Conversation translation](https://ustam.ai/features/conversation-translation): Helps staff work with conversations across supported languages (Starter and above). - [Team management](https://ustam.ai/features/team-management): Helps merchants organize staff and conversation responsibilities. ## Platform - [Analytics](https://ustam.ai/features/analytics): Provides visibility into conversations, usage, channels, and AI activity. - [Custom assistants](https://ustam.ai/features/custom-assistants): Lets merchants configure specialized AI assistants for different roles and workflows. - [Incremental permissions](https://ustam.ai/features/incremental-permissions): Requests additional Shopify permissions only when required by enabled features. - [Built-in security](https://ustam.ai/features/built-in-security): Overview of security protections built into Ustam. ## Apps - [Shopify App Store](https://apps.shopify.com/ustam): Install Ustam for a Shopify store. - [iOS App Store](https://apps.apple.com/us/app/ustam-ai/id6761029082): Ustam's native iOS app for managing customer conversations. - [Google Play](https://play.google.com/store/apps/details?id=ai.ustam.android): Ustam's native Android app for managing customer conversations. ## Policies - [Privacy policy](https://ustam.ai/privacy-policy): Ustam's privacy policy. - [Terms of service](https://ustam.ai/terms-of-service): Ustam's terms of service. - [Account deletion](https://ustam.ai/account-deletion): Information about deleting a Ustam account. ## Optional - [Sign in](https://ustam.ai/signin): Sign in to an existing Ustam account. - [Sign up](https://ustam.ai/signup): Create a Ustam account. - [Sitemap](https://ustam.ai/sitemap.xml): Sitemap of public Ustam pages, including localized URLs. - [robots.txt](https://ustam.ai/robots.txt): Crawling directives for search engines and automated agents. ## Contact - [Email Ustam](mailto:info@ustam.ai): General contact for Ustam.