Store knowledge
Answers grounded in your store content
Policy questions should sound like your brand—not a generic chatbot. Ustam learns from the policies, pages, and articles you already publish, then answers customers from that content.
How it works
- 1
Your store content is the source
Shipping rules, returns, sizing guides, and blog posts from Shopify become what the assistant can draw on.
- 2
The customer asks a store question
“How long is shipping?” “Can I return this?” Everyday questions that used to need a teammate.
- 3
The customer gets an on-brand answer
Replies stay in chat and stick to what you have actually published.
What you get
- Policy and FAQ answers without opening a ticket
- Answers that refresh when you update Shopify content and re-learn
- Fewer “let me check our returns page” delays
FAQ answers come from what you publish in Shopify pages, policies, and blogs. Run store learning so the assistant has your latest content.